# identity.md

## Organization Overview
- **Company Name:** GIPHY
- **Mission:** To animate the world by providing a platform for users to search, share, and discover GIFs, Clips, and Stickers, making conversations more positive, expressive, and engaging.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming. (See also: [Leadership](https://giphy.com/explore/leadership))
- **Team Structure and Departments:** Details forthcoming. (See also: [Team](https://giphy.com/team))
- **Company Culture and Values:** Fostering positive, expressive, and animated communication.

## Operations & Structure
- **Business Model and Operational Approach:** Operating as an animated search engine and platform for discovering and sharing GIFs, Clips, and Stickers. (See also: [About GIPHY](https://giphy.com/about))
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.